What is SearchSpring?
SearchSpring is an affordable way to increase search conversions on your e-commerce store. Our system is full featured and fully configurable via our enhanced administration panel. Start increasing your sales today!
Spring towards the sale!
“Visitors to your Web site who use your site’s search box are 270% more likely to convert into buyers. My recommendation? Before you invest in further external search marketing on sites such as Google, Yahoo!, and MSN Search, revamp your own site’s internal search functionality.” (Anne Holland, MarketingSherpa)
Things to think about…
“Internal search functionality may not be very sexy to marketers, but it is to consumers. According to MarketingSherpa data, consumers turn to a site’s search box before any other navigation tool, yet 52% of marketers rated their internal search as a ‘D’ or an ‘F.’”
Do your visitors find what they are looking for when they use your internal site search? According to expert Ross Jenkins, “90% of site searches are horrible, horrible.”
“Getting search right is critical to reaching your customers and prospects, but the challenge isn’t limited to commercial search engines. The most important searches are often the ones users perform on your own website. MarketingSherpa data reveals that 43% of visitors who land on a website go immediately to the search function. And customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.”
“46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most effective site test, according to new data from MarketingSherpa’s 2007 Ecommerce Benchmark Guide.”
