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“Internal search functionality may not be very sexy to marketers, but it is to consumers. According to MarketingSherpa data, consumers turn to a site’s search box before any other navigation tool, yet 52% of marketers rated their internal search as a ‘D’ or an ‘F.’”
Do your visitors find what they are looking for when they use your internal site search? According to expert Ross Jenkins, “90% of site searches are horrible, horrible.”
“Getting search right is critical to reaching your customers and prospects, but the challenge isn’t limited to commercial search engines. The most important searches are often the ones users perform on your own website. MarketingSherpa data reveals that 43% of visitors who land on a website go immediately to the search function. And customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.”
“46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most effective site test, according to new data from MarketingSherpa’s 2007 Ecommerce Benchmark Guide.”
