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Earlier this week a study released by TBG Digital recognized organizations that direct traffic within the Facebook domain can receive discounted pricing up to 45% on cost per click rates. While many click ad campaigns direct traffic to external sites, Facebook is looking to encourage organizations to keep users within the Facebook domain by offering this price reduction. With SearchSpring’s newest application that integrates a live shopping catalog, search and navigation capabilities directly into Facebook fan pages, eCommerce organizations can fully take advantage of this reduced pricing plan. By setting up click campaigns to direct clicks to our applications product pages within the Facebook domain organizations qualify for reduced pricing.
Included in the SearchSpring Facebook application is the display of a “Like” button next to all products in the search and navigation interface both on a sites product/category pages as well as within the applications product/category pages. Additionally, this application enables the creation of user-generated content through the integration of product ratings and comment boxes allowing customers to share product experiences optimized through Power Reviews. Finally, the appearance of “mini product pages” displaying full sized product images, in-depth descriptions, product ratings, and reviews similar to the product page or category page from any eCommerce site.
The logic driving the idea of offering discounted cost per click pricing aims at rewarding customer loyalty for creating campaigns that keep traffic within Facebook.com and avoids disrupting the social experience. TBG Digital CEO, Simon Mansell applied reason to the idea of discounted pricing in that “if brands invest money coming up with campaigns that are social by design, Facebook gives some money back in lower advertising – that feels fair to me.” And with SearchSpring’s new Facebook 2.0 application directing traffic within the Facebook.com domain organizations utilizing this service are not only gaining a new sales outlet via social media, but more importantly, now possess a Facebook marketing tool helping reduce the costs associated with CPC’s within Facebook.com.
Once business pages are integrated with SearchSpring’s Facebook application, administrators can create campaigns that drive traffic to mini product pages within Facebook.com. By directing traffic to Facebook mini product pages powered by SearchSpring, all activity aside from final checkout can remain within the Facebook domain reducing the fees associated with click campaigns.
BTO Sports was one of the first SearchSpring clients to integrate this application earlier in 2011 – (facebook.com/btosports). BTO Sports indentified benefits provided from this service as; a new outlet for sales and marketing via social media, creation of user generated content and online exposure from followers posting reviews and liking products, collectively adding to the continuous expansion of social networks generated from increased exposure, and now with discounted pricing available from Facebook, BTO Sports can now spend up to 45% less on click campaigns.
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To read the full study released by TBG Digital click here
Or for more information regarding the SearchSpring Facebook application, customer feedback from users of the application, or general inquires regarding faceted search and faceted navigation powered by SearchSpring – please contact in any of following ways:
Visit http://www.searchspring.net/
Call toll free at (888) 643-9043
Drop us a line on Facebook.com/SearchSpring or tweet us @SearchSpring
Email: Info@SearchSpring.net
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