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Colorado Springs, CO, 2008/07/02 — SearchSpring today announced their strategic partnership with Miva Merchant, the makers of the leading E-Commerce solution for small and mid-sized businesses. Designed specifically for E-Commerce, SearchSpring is a hosted site search application that makes it easy for online stores to help their customers find the products they’re looking for. SearchSpring does this by providing shoppers with an intuitive and easy-to-use interface that delivers accurate and relevant search results.
Increasingly, online shoppers are becoming accustomed to using search to find products more effectively. This trend is driven by the proliferation of search engines like Google and Yahoo, as well as the rise in popularity of comparison shopping websites such as Shopping.com. Just as shoppers use Google as a gateway to find stores that carry the products they seek, so are they using the site search features on the destination store’s website to hone in on available products and accessories. However, many online stores only offer customers rudimentary search tools that often fail to yield useful results and fall short of providing a positive customer experience. SearchSpring now enables Miva Merchant store owners to address this problem by providing seamless integration between Miva Merchant and SearchSpring. Taking next to no time to implement, the result is the ability to improve customer experience and increase sales quickly and easily.
“Our partnership with Miva Merchant is significant because it echos our commitment to provide a solution that integrates seamlessly with the thousands of stores out there running Miva Merchant.” says Scott Zielinski, co-founder of B7 Interactive, the company behind SearchSpring. Scott, also a long time member of the Miva Merchant developer community, has extensive experience building third-party software for Miva Merchant. Scott goes on to say “We want our merchants to be able to get SearchSpring in front of customers quickly, where it can start delivering immediate value.”
Beyond improving the relevancy of search results, SearchSpring offers many other useful features. One of which is the ability for shoppers to filter and view search results by practical data elements like brand, size, color, style and more. This feature is particularly useful to shoppers because it provides instant feedback into the depth of product options available. Additional features include the ability to fine tune the search behavior, configure misspelling thresholds and report on useful data like which searches are the most popular and those which yield no matches.
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About SearchSpring
SearchSpring is a product of B7 Interactive, a web development firm with extensive experience in delivering tailored solutions to successful online retailers. SearchSpring was born from need to help clients’ provide their customers with a better search experience. SearchSpring integrates seamlessly with Miva Merchant 5.x offering customers enhanced search relevancy, dynamic faceting, reporting, field boosting, and many more powerful features. For more information about SearchSpring, call 719-594-4595 or visit http://www.searchspring.net.
About Miva Merchant
Founded in 1996, Miva Merchant has deployed over 200,000 online storefronts and provides a leading platform for online enterprises. The Miva Merchant Platform consists of software, services, and a partner network assembled for the purpose of helping to create and enhance online business. Miva Merchant partners are at the forefront in servicing the increasing number of enterprises using the Internet to expand their market reach. Partners can easily and quickly integrate the Miva Merchant platform of applications and API’s with their existing services to deliver complete online business solutions. Miva Merchant is a leader in offering the ease of browser-based point and click online business creation, combined with deep customizability and integrated marketing services. For more information about Miva Merchant call 1.858.490.2570 or visit http://www.mivamerchant.com.
Contact Info:
SearchSpring, a product of B7 Interactive
Scott Zielinski, (719) 594-4595
scott at searchspring.net